Quality can range from extremely good, as in the Pathfinder or SX -70 cameras, to extremely poor, as in the Joycam. Most Polaroid cameras have fully automatic exposure systems, with an electronic eye to determine correct exposure. Through its history, Polaroid has been known as a company that builds quirky cameras cheaply that work quite well. All of these films can be expensive, usually costing about $1 per shot, or print. Instant cameras have been produced to use three main categories of film: rollfilm, packfilm, and integral film. ![]() The company's original dominant market was in polarized sunglasses, an outgrowth of Land's self-guided research in polarization after leaving Harvard University at the age of 17 (he later returned to Harvard to continue his research).Īfter Polaroid defeated Kodak in a patent battle, Kodak left the instant camera business on January 9, 1986.Įarly instant camera were often referred to and titled as "Land Cameras," named after the inventor of the dry instant film process, Dr. ![]() It is most famous for its instant film cameras, which reached the market in 1948, and continued to be the company's flagship product line. ![]() The Polaroid Corporation was founded in 1937 by Edwin H.
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